In the wake of catastrophic hurricanes, the Jones Lang LaSalle group partnered with Cotton, Inc. and the Salvation Army to help needy families and individuals. A program was created where people could donate new blankets. To help promote the program, a series of printed collateral was created to spread the message about the “Share the Warmth” program. I chose an illustrator’s stylized image of someone sleeping. I decided to add stars to the layout, to represent a night sky and merged them with the main image to communicate the magic that good will can create. Finally, I chose to frame the image in an organic shape that eluded to a dream-like mood.
role: Art Director, Designer